Add something Xtra to your day. Enjoy complimentary specialty coffee, collect exclusive Swiss Xtra premium branded merchandise, and meet with members of the Swiss government team to learn more about the World’s most innovative country.*

As part of Switzerland’s new X marks the spot campaign, the Swiss government is coming to Houston to provide something Xtra to business audiences by sharing more about the country’s innovation, partner benefits, and tips for Xponential growth.

Houston and Switzerland maintain strong business connections in various sectors, fostering a robust economic relationship. The free event offers guests the chance to meet with senior government officials including Consul General Urs Brönnimann and Honorary Consul John Bernhard who will be on hand to talk about partnership opportunities to help Texas businesses thrive locally and in Europe.

The Houston event is the third and final leg of the X marks the spot multi-faced marketing campaign roadshow featuring a series of casual and informative gatherings that have taken place across Texas throughout October and November. The campaign features branded electric vehicles, advertising kiosks, local radio advertising, digital advertising, a mobile digital unit touring around Austin, Dallas, and Houston, and sponsored events.

Specialty coffee will be provided by the Common Bond.

* Switzerland was recently listed as ‘World’s Most Innovative Country” for the thirteenth consecutive year by the UN WIPOs Global Innovation Index.

For further details about the events and to receive information on how Switzerland can provide amazing opportunities for Texas businesses and universities to be Xtra and thrive, click here.