Register here: https://www.eventbrite.com/cc/social-media-breakfast-of-houston-1844169

Join Impact Hub at the Social Media Breakfast and learn how to maximize the power of social media for your business! Expand your reach, connect with your audience, and boost your brand’s online presence. Don’t miss out! http://smbhou.com/

Today, every brand is a content brand. In a time of shifting algorithms and uncertain platforms, your ability to deliver timely, trustworthy information is what sets you apart.

Join Sarah Loyd, former journalist and current strategist at Social News Desk,a platform that serves mostly news organizations, local governments, and educational organizations, for a practical session on how brands can operate more like a newsroom, sharing the right message, on the right platform, at the right time.

You’ll learn:

• How newsrooms plan and publish real-time content that earns attention.
• What kinds of content formats still get visibility, including surprising trends like text-only Facebook posts.
• Where journalists and content leaders are spending their time now and why it matters.
• What’s next for platforms like TikTok, X/Twitter, and BlueSky, and even Facebook, and how to adapt without losing momentum.
• How tools like Social News Desk help content teams stay consistent and agile. Registration required. No livestream available for this session.