Register here: https://www.eventbrite.com/e/team-houston-partner-event-social-media-breakfast-tickets-1981493030996?aff=ebdssbcategorybrowse

How Soccer Fans Become the Media

User-Generated Content, Crowd Journalism & the Future of Soccer Storytelling

On the day before Valentine’s, we celebrate three loves:
❤️ Love for soccer
❤️ Love for news & stories
❤️ Love for creating content together

This breakfast session will show how fans become reporters, how stories travel faster than traditional media, and how platforms like YourStoryz enable authentic, decentralized storytelling – powered by the crowd.

Kami Huyse will interview Jan Luc Blakborn about the YourStoryz platform and its possible role in capturing soccer fan stories. The session will likley also feature a LIVE DEMO.

This breakfast session is particularly relevant for following audience:

• Soccer fans & supporter groups
• Content creators & influencers
• Media, sports marketing & comms pros
• Clubs, federations, cities preparing for 2026
• Students, journalists, storytellers
• Houston business & creative community (TEAM Houston crowd)

Why Attend?

• Solopreneurs: Build valuable connections with larger businesses while enjoying the match.
• Small & Medium Businesses (SMBs): Expand your network and explore opportunities in Houston’s growing soccer ecosystem.
• Mid-Sized Companies: Strengthen your brand and form collaborations with soccer stakeholders.
• Fortune 500 Companies: Entertain key clients and reinforce your commitment to local and global engagement.

Learn more here: www.team-houston.com/events