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Ion Open Accelerator: Getting the Highest ROI from Conferences and Events

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Category: Community & Engagement, Community Bubbles, Founders & Startups, Investors & Capital, Open Accelerator




July 24, 2023
10:00 am - 12:00 pm CDT


4201 Main Street
Houston, TX 77002
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Join us to learn how to maximize your time and investment at conferences and events!

As small business owners, entrepreneurs, or founders, we seek to operate in agile and lean ways, oftentimes operating with small marketing budgets. In this workshop, we will discuss the following:

  • Whether you should do events, and which ones you should do
  • How best to invest your marketing dollars
  • Setting your objectives for events and conferences – yes, there is more than just “getting leads” – don’t miss out on important revenue
  • Preparing in advance to get the most out of your event
  • Knowing how to approach attendees and get meetings booked
  • Follow through and evaluate the ROI on the events
  • Training sales staff for event-and-conference best practices

Speaker: Staccey Wright-Turner


Ion District Parking Garage
Enter 4111 Fannin Street into your GPS for directions directly to this parking garage, located a block away from the Ion.

Red Parking Lot
Enter 4203 Fannin Street into your GPS for directions directly to the red parking lot, located across the street from the Ion. This lot is for overflow guest parking and tenant parking.