As small business owners, entrepreneurs, or founders, we seek to operate in agile and lean ways, oftentimes operating with small marketing budgets. In this workshop, we will discuss the following:

• Whether you should do events, and which ones you should do
• How best to invest your marketing dollars
• Setting your objectives for events and conferences – yes, there is more than just “getting leads” – don’t miss out on important revenue
• Preparing in advance to get the most out of your event
• Knowing how to approach attendees and get meetings booked
• Follow through and evaluate the ROI on the events
• Training sales staff for event-and-conference best practices

Speaker: Staccey Wright-Turner