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How to Start a Startup



April 18, 2023
5:30 pm - 7:00 pm CDT


4201 Main Street
Houston, TX 77002


Learn how to identify problems, needs, and trends worth pursuing and then how to create and evaluate possible solutions to these problems.

You have an idea…now what? Before you start looking for funding, it’s important to ensure that your idea is both viable and valuable — if it doesn’t have a sound model and a market willing to pay for it, investors won’t be interested anyway!

  • 5:30 PM | Presentation
  • 6:30 PM |Guest Speaker
  • 6:45 PM | Q & A
  • 7:00 PM | Networking

Target Audience:

  • Startups and Entrepreneurs: early-stage entrepreneurs, entrepreneurs testing ideas for a pivot
  • Community Members: people with an idea for a startup but unsure what to do next, small business owners
  • Corporate Innovators: intrapreneurs, decision-makers tasked with creating and leading sustainable change
  • Academic Partners: students or faculty with an idea for a startup

About the Speaker:

Heath Butler, Mercury

Heath focuses on B2B SaaS and B2B2C Marketplace investments in future-of-work, and fin-tech themes. Heath also manages the organization’s venture studio and network platform, including corporate, service provider, and startup community relationships.

Prior to joining Mercury, Heath co-founded Gestalt Theory Venture Partners, a venture studio and angel investing group. Prior to Gestalt, Heath held leadership roles as a seasoned go-to-market and corporate development executive at Insperity (NYSE: NSP), the nation’s leading HR outsourcing services provider. Prior to Insperity, Heath led business development for, founded a fin-tech startup, and developed his foundational management skills at UPS.

Outside of Mercury, Heath is an active angel investor and advocate for democratizing access to private equity opportunities for all investors. He is an active start-up mentor, including the Houston innovation community, and a regular speaker/mentor within The Ion. Heath enjoys traveling with family and likes to read, golf, cycle, and is an avid poker player.

Parking Instructions

Parking Instructions: Enter 4203 Fannin Street into your GPS for directions directly to the red parking lot, located across the street from the Ion building.