Many companies’ strategic plans use Net Promoter Score (NPS) as the basis of strategy, believing higher scores lead to higher sales growth. This masterclass will share decades of peer-reviewed research discussing the misuse of Promoter Score as a strategic metric and better alternatives for strategy planning. The Customer Value Index (CVI) is a superior metric that not only provides deeper customer insights but also predicts sales growth and stock price.
Join Rice Business Executive Education at the Ion on Tuesday, January 14, for Professor Vikas Mittal’s next masterclass on the use, misuse and abuse of Net Promoter Score (NPS) in strategy planning.
This complimentary event is open to the public, hosted by Rice Business Executive Education and the Ion and sponsored by C-CUBES (the Center for Customer-Based Execution and Strategy).
Ion District Parking Garage
Enter 4111 Fannin Street into your GPS for directions directly to this parking garage, located a block from the Ion. Parking in the Ion District Garage is free for the first two hours.
Red Parking Lot
Enter 4203 Fannin Street into your GPS for directions directly to the red parking lot, located across the street from the Ion. This lot is for overflow guest parking and tenant parking and is free for the first three hours.
For information and access to pay online for parking in the red lot, click here.
