Register here: https://www.eventbrite.com/e/data-driven-insights-to-capture-your-customers-loyalty-tickets-1223675689929?aff=erelexpmlt.

Love is in the air, and so are customer insights!

This Valentine’s Day, join Social Media Breakfast at the Ion to learn how to truly listen to your customers and create content that sparks loyalty. Sherry Thomas, a digital anthropologist and founder of HXA Consulting, will guide you through uncovering what your audience really wants—using the data you already have.

Key Takeaways:

• Leverage Existing Data: Learn how to analyze your current social media comments, customer reviews, and interactions to uncover valuable insights.
• Sentiment Analysis Made Easy: Discover how to identify emotional drivers behind customer decisions and use them to craft resonant content.
• DIY Tools & Techniques: Explore accessible tools and hands-on strategies to analyze and organize customer input effectively.
• Master the AIM Framework: Gain step-by-step guidance on how to Analyze, Implement, and Measure what your ideal audience wants for continuous improvement
• Implement, and Measure content performance for continuous improvement.
• Turn Insights into Action: Leave with actionable steps to refine your messaging, engage your audience, and drive stronger customer relationships.

Don’t miss this engaging session at the Ion. Complimentary breakfast included!

SPEAKER

Sherry Thomas, Founder, HXA Consulting

Sherry Thomas is a self-proclaimed “digital anthropologist,” blending her expertise in cultural research and technology to decode what drives customer behavior. From consulting for Nike during the pandemic to helping businesses tap into social intelligence, she’s passionate about turning customer insights into meaningful action.

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