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SUMMARY:Software Day at the Ion: Define and Implement the Right GTM Strategy for Your Startup
DESCRIPTION:Welcome to “Software Day at the Ion” – a program series hosted by the Ion and Mercury\, where software founders can connect with mentorship at Houston’s HQ for innovation. \nWhat is it: Software Day is a monthly series driving the support\, inspiration\, and connections needed to help startups on their path to rapid\, sustainable growth. Each month\, Software Day will include office hours (by application)\, a keynote session\, and networking. \nEach month will include a new speaker and topic covering the latest trends and breakthroughs in software technology and practical advice for founders. From AI to blockchain and guidance on fundraising\, explore topics that are relevant for your company’s journey.\n \nThis month\, join Aileen Allen\, Venture Partner at Mercury and former B2B SaaS GTM Exec\, as she moderates a discussion on Go-To-Market (GTM) best practices for early-stage companies. The panel will touch on: \n\nHow to think about the right GTM strategy for your product and your Ideal Customer Profile (ICP)\nThe importance of defining ICP and personas early\nSales\, marketing\, and RevOps best practices \nGTM org design and hiring\nTrends and insights from the Early-Stage GTM Report\n\nPanelists include: \n\nLisa Roberts\, CMO\, Otto\nMike Miles\, VP of RevOps\, Cognite\nSean Rohde\, VP of Sales and Marketing\, Kahuna\n\nParticipating Startups\n(Startups have already been selected for this month)  \n \nAfterward\, join us for a networking happy hour at Second Draught\, brought to you by Gunderson Dettmer\, where you can connect with fellow entrepreneurs\, investors\, and industry professionals\, forging connections that could shape the future of your venture. \n“Software Day at the Ion” isn’t just an event – it’s a catalyst for growth and collaboration. Don’t miss this opportunity to be part of Houston’s thriving tech ecosystem. Join us as we bring together leading mentors\, promising startups\, and like-minded Houstonians focused on transformative software innovations. \n  \n \n 
URL:https://iondistrict.com/event/software-day-at-the-ion-3/
LOCATION:Ion – Forum Stairs\, 4201 Main St.\, Houston\, TX\, 77002\, United States
CATEGORIES:Founders & Startups,Investors & Capital,Keynote,Mentorship,Networking
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