Good names make you feel something. They get a reaction, whether it’s a wry smile or a raised eyebrow. This reaction creates an opportunity for you to show people the difference you can make in their lives.

Before you can introduce your company or a new product to the world, you need a name. It’s one thing to do some cocktail napkin brainstorming — but there are plenty of considerations that go into creating an impactful (and ownable) name. This workshop will be a crash course led by a professional namer from Berkeley-based studio A Hundred Monkeys.